The Prudential Series Fund
Small Capitalization Stock Portfolio
As of 12/31/2009
INVESTMENT OBJECTIVEStylebox
The Portfolio seeks to achieve long-term growth of capital through investment primarily in common stocks of publicly-traded companies with small market capitalization. Dividend income from the Portfolio's investments will be incidental. There can be no assurance that the investment objective will be achieved.

INVESTMENT DISCIPLINE
This Portfolio will attempt to replicate the performance of Standard & Poor's Small Capitalization Stock Index (S&P SmallCap 600 Index). This index is made up of 600 smaller companies, selected by Standard & Poor's. Small capitalization means the total value of the stock outstanding is generally less than $1 billion. The stocks of the individual companies in which the Portfolio will invest are more volatile than the shares of large, well-established companies.
Performance (As of 12/31/2009)
Performance Chart
Performance Graph for Class A Shares
 YTD1-YEAR3-YEAR5-YEAR10-YEARSINCE INCEPTION
  PORTFOLIO25.1825.18-4.951.106.099.17
  S&P SMALLCAP 600 INDEX25.5725.57-4.791.366.359.53
  LIPPER (VIP) SMALL-CAP CORE FUNDS AVERAGE30.6130.61-6.020.395.018.33
PAST PERFORMANCE DOES NOT GUARANTEE FUTURE RESULTS. THE INVESTMENT RETURN AND PRINCIPAL VALUE OF AN INVESTMENT WILL FLUCTUATE SO THAT AN INVESTOR'S UNITS, WHEN REDEEMED, MAY BE WORTH MORE OR LESS THAN THEIR ORIGINAL COST. CURRENT PERFORMANCE MAY BE LOWER OR HIGHER THAN THE PAST PERFORMANCE DATA QUOTED. PERFORMANCE INFORMATION AS OF THE MOST RECENT MONTH-END IS AVAILABLE AT WWW.PRUDENTIAL.COM.

The rates of return reflect the reinvestment of all dividends and capital gains, and the deduction of investment management fees and expenses. They do not reflect charges specific to your contract such as cost of insurance, mortality and expense risk charges, riders and sales charges. If they did, the performance quoted would be significantly lower. For the specific charges and expenses associated with your product, please refer to the prospectus. Returns of less than one year are not annualized. For variable life insurance products, refer to the hypothetical illustrations in the prospectus, which show the effect on performance of various assumptions regarding the cost of insurance protection. You may also obtain a personalized illustration of historical performance, which reflects the cost of your policy's insurance protection.
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Fund Facts & Holdings (As of 12/31/2009 unless noted otherwise)
Portfolio Data2
Inception Date : 4/25/1995
Number of Holdings : 600
Net Assets : $492.3 Million
Largest Stock Holdings (% of Assets-Holdings are subject to change)2
Mednax Inc.0.7%
Varian Semiconductor Equipmt0.7   
Skyworks Solutions Inc.0.6   
Gardner Denver Inc.0.6   
St. Mary Land & Exploration Co.0.5   
Piedmont Natural Gas Co.0.5   
Oil States International Inc.0.5   
Rock-Tenn Co. (Cl A)0.5   
Tractor Supply Co.0.5   
Prosperity Bancshares Inc.0.5   
 
Sector Breakdown (% of Assets)2
Financials18.6%
Information Technology17.8   
Industrials16.9   
Consumer Discretionary15.0   
Healthcare13.6   
Energy5.2   
Materials4.9   
Utilities3.6   
Consumer Staples3.6   
Telecommunication Services0.6   
Other0.1   
Cash & Equivalents0.2   
 
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PORTFOLIO MANAGEMENT

Wai C. Chiang, Vice President of Prudential Investment Management, has managed the Portfolio since its inception in 1995. Mr. Chiang has been employed by Prudential as a portfolio manager since 1986.

FIRM OVERVIEW

  • One of the world's oldest and largest financial service companies.
  • Prudential Financial companies, with approximately $558 billion in total assets under management and administration as of December 31, 2008, serve individual and institutional customers worldwide.


Investors should consider the contract and the underlying portfolios' investment objectives, risks, and charges and expenses carefully before investing. The contract's prospectus and the underlying portfolios' prospectus contain this and other important information. Read them carefully before investing or sending money.

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FOR USE WITH THE PUBLIC ONLY WHEN PRECEDED OR ACCOMPANIED BY A CURRENT VARIABLE PRODUCT PROSPECTUS, PRODUCT MATERIAL (product brochure or illustration) AND THE CURRENT MONTHLY PERFORMANCE REVIEW FOR THE SPECIFIC PRODUCT.
2Source: Prudential Investment Management. Holdings are unaudited and subject to change.
The S&P SmallCap 600 Index is an unmanaged index representing the aggregate market value of the common equity of 600 small-company stocks.
The Lipper (VIP) Small-Cap Core Funds Average is calculated by Lipper Analytical Services, Inc., and reflects Funds that, by portfolio practice, invest at least 75% of their equity assets in companies with market capitalizations (on a three-year weighted basis) less than 250% of the dollar-weighted median of the smallest 500 of the middle 1,000 securities of the S&P SuperComposite 1500 Index. Small-cap core funds have more latitude in the companies in which they invest. These funds typically have an average price-to-earnings ratio, price-to-book ratio, and three-year sales-per-share growth value, compared to the S&P SmallCap 600 Index. These returns are net of investment fees and fund expenses, but not product charges. Investors cannot invest directly in a market index or average.
Unless noted otherwise, Lipper Average and Index returns reflect performance beginning the closest month-end date to the Portfolio's inception.
Variable life insurance and variable annuities are issued by The Prudential Insurance Company of America, Newark, NJ, Pruco Life Insurance Company, Pruco Life Insurance Company of New Jersey, both located in Newark, NJ, or Prudential Annuities Life Assurance Corporation, Shelton, CT. Variable life insurance is distributed by Pruco Securities LLC, Newark, NJ. Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are members SIPC. All are Prudential Financial companies. Each company is solely responsible for their own respective financial conditions and contractual obligations.
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IFS-A149085
Ed. 6/2008