The Prudential Series Fund
Jennison 20/20 Focus Portfolio
As of 12/31/2009
INVESTMENT OBJECTIVEStylebox
Long-term growth of capital. There is no assurance that this objective will be achieved.

INVESTMENT DISCIPLINE
This Portfolio combines the value and growth investment styles by investing primarily in up to 45 equity securities of U.S. companies that are selected by the Portfolio’s two portfolio managers as having strong capital appreciation potential. The Portfolio is nondiversified and may not be appropriate for all investors. The Portfolio may actively and frequently trade its portfolio securities resulting in higher transaction costs that can affect the Portfolio's performance. The Portfolio may invest in foreign securities, which are subject to the risks of currency fluctuation and the impact of social, political, and economic change.
Performance (As of 12/31/2009)
Performance Chart
Performance Graph for Class A Shares
 YTD1-YEAR3-YEAR5-YEAR10-YEARSINCE INCEPTION
  PORTFOLIO: Class I57.8357.832.038.074.876.27
  PORTFOLIO: Class II57.4057.401.657.67N/A4.99
  S&P 500 INDEX26.4726.47-5.620.42-0.950.08
  RUSSELL 1000 INDEX28.4328.43-5.360.79-0.490.56
  LIPPER (VIP) LARGE-CAP CORE FUNDS AVERAGE27.9827.98-5.930.26-0.480.33
  LIPPER (VIP) MULTI-CAP CORE FUNDS AVERAGE31.3031.30-5.111.221.402.69
PAST PERFORMANCE DOES NOT GUARANTEE FUTURE RESULTS. THE INVESTMENT RETURN AND PRINCIPAL VALUE OF AN INVESTMENT WILL FLUCTUATE SO THAT AN INVESTOR'S UNITS, WHEN REDEEMED, MAY BE WORTH MORE OR LESS THAN THEIR ORIGINAL COST. CURRENT PERFORMANCE MAY BE LOWER OR HIGHER THAN THE PAST PERFORMANCE DATA QUOTED. PERFORMANCE INFORMATION AS OF THE MOST RECENT MONTH-END IS AVAILABLE AT WWW.PRUDENTIAL.COM.

Unless noted otherwise, Lipper Avg. and Index returns reflect performance beginning the closest month-end date to the Portfolio's inception (Class I).
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Fund Facts & Holdings (As of 12/31/2009 unless noted otherwise)
Portfolio Data2
Inception Date-Class I : 5/3/1999
Inception Date-Class II : 2/15/2000
Number of Holdings : 42
Net Assets : $363.3 Million
Sector Breakdown (% of Assets)2
Information Technology32.3%
Healthcare15.5   
Energy14.3   
Consumer Discretionary8.0   
Materials6.8   
Consumer Staples6.0   
Financials4.7   
Industrials4.4   
Utilities2.6   
Telecommunication Services2.2   
 
Top Growth Holdings (% of Assets-Holdings are subject to change)2
Apple Inc.3.4%
Google Inc.3.1   
Amazon.com2.9   
Medco Health Solutions Inc2.7   
Adobe Systems Inc2.6   
NetApp Inc.2.5   
Schlumberger Ltd.2.4   
Qualcomm2.4   
Baidu Inc. (ADS)2.4   
MasterCard Inc. (Cl A)2.3   
 
Top Value Holdings (% of Assets-Holdings are subject to change)2
H&R Block3.0%
WellPoint Inc.2.8   
Symantec2.6   
SLM2.6   
Waste Management2.6   
Sanofi-Aventis S.A. (ADS)2.6   
Sempra Energy2.6   
Southwestern Energy Co2.5   
Petrobras Brasileiro -Adr2.5   
CA Inc.2.5   
 
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PORTFOLIO MANAGEMENT

Spiros Segalas, Director, Principal and Chief Investment Officer of Jennison, manages the growth portion of the Portfolio. Mr. Segalas is a Director, founding member and President and Chief Investment Officer of Jennison. He has been in the investment business for over 41 years.

David A. Kiefer, CFA is an Executive Vice President of Jennison, which he joined in September 2000. He joined Prudential's management training program in 1986. From 1988 to 1990, Mr. Kiefer worked at Prudential Power Funding Associates, making loans to the energy industry. He then left to attend business school, rejoining Prudential in equity asset management in 1992. Mr. Kiefer became a portfolio manager in 1994 at Prudential. He earned a B.S. from Princeton University and an M.B.A. from Harvard Business School.

FIRM OVERVIEW

  • Founded in 1969.
  • Achieves investment success based on research, teamwork, and specialization.
  • Manages over $85.5 billion in assets as of 9/30/09.


Investors should consider the contract and the underlying portfolios' investment objectives, risks, and charges and expenses carefully before investing. The contract's prospectus and the underlying portfolios' prospectus contain this and other important information. Read them carefully before investing or sending money.

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FOR USE WITH THE PUBLIC ONLY WHEN PRECEDED OR ACCOMPANIED BY A CURRENT VARIABLE PRODUCT PROSPECTUS, PRODUCT MATERIAL (product brochure or illustration) AND THE CURRENT MONTHLY PERFORMANCE REVIEW FOR THE SPECIFIC PRODUCT.
2Source: Prudential Investment Management. Holdings are unaudited and subject to change.
Jennison Associates is a Registered Investment Advisor and a Prudential Financial company.
The S&P 500 Index is an unmanaged, market value-weighted index of 500 stocks generally representative of the broad stock market.
The Russell 1000® Index measures the performance of the 1,000 largest companies in the Russell 3000® Index, which represents approximately 92% of the total market capitalization of the Russell 3000® Index.
The rates of return reflect the reinvestment of all dividends and capital gains, and the deduction of investment management fees and expenses. They do not reflect charges specific to your contract such as cost of insurance, mortality and expense risk charges, riders and sales charges. If they did, the performance quoted would be significantly lower. For the specific charges and expenses associated with your product, please refer to the prospectus. Returns of less than one year are not annualized. For variable life insurance products, refer to the hypothetical illustrations in the prospectus, which show the effect on performance of various assumptions regarding the cost of insurance protection. You may also obtain a personalized illustration of historical performance, which reflects the cost of your policy's insurance protection.
The Lipper (VIP) Large-Cap Core Funds Average is calculated by Lipper Analytical Services, Inc. and reflect Funds that, by portfolio practice, invest at least 75% of their equity assets in companies with market capitalizations (on a three-year weighted basis) greater than 300% of the dollar-weighted median market capitalization of the middle 1,000 securities of the S&P SuperComposite 1500 Index. Large-cap core funds have more latitude in the companies in which they invest. These funds typically have an average price-to-earnings ratio, price-to-book ratio, and three-year sales-per-share growth value, compared to the S&P 500 Index and the Lipper (VIP) Multi-Cap Core Funds Average that reflects Funds that, by portfolio practice, invest in a variety of market capitalization ranges without concentrating 75% of their equity assets in any one market capitalization range over an extended period of time. Multi-cap funds typically have between 25% and 75% of their assets invested in companies with market capitalizations (on a three-year weighted basis) above 300% of the dollar-weighted median market capitalization of the middle 1,000 securities of the S&P SuperComposite 1500 Index. Multi-cap core funds have more latitude in the companies in which they invest. These funds typically have an average price-to-earnings ratio, price-to-book ratio, and three-year sales-per-share growth value, compared to the S&P SuperComposite 1500 Index. These returns are net of investment fees and fund expenses, but not product charges. Investors cannot invest directly in a market index or average.
Although Lipper classifies the Portfolio in the Multi-Cap Core Funds Average, the returns for the Large-Cap Core Funds Average are also shown because management of the portfolios in the Large-Cap Core Funds Average is more consistent with the management of the Portfolio.
The Portfolio offers two classes of shares. Class I shares are available only as investment options for separate accounts of variable insurance products issued by Prudential or its affiliated insurance companies. Class II shares are offered only to separate accounts of non-Prudential insurance companies for the same types of contracts and reflect the deduction of additional fees such as 12b-1 and administration fees.
Variable life insurance and variable annuities are issued by The Prudential Insurance Company of America, Newark, NJ, Pruco Life Insurance Company, Pruco Life Insurance Company of New Jersey, both located in Newark, NJ, or Prudential Annuities Life Assurance Corporation, Shelton, CT. Variable life insurance is distributed by Pruco Securities LLC, Newark, NJ. Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are members SIPC. All are Prudential Financial companies. Jennison, Dryden, JennisonDryden, PRU,Prudential Financial,and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America, Newark, NJ, and its affiliates. Each company is solely responsible for its own respective financial conditions and contractual obligations.
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Ed. 6/2008