The Prudential Series Fund
SP Small Cap Value Portfolio
As of 12/31/2009
INVESTMENT OBJECTIVEStylebox
Seeks long-term growth of capital. There can be no assurance that the investment objective will be achieved.

INVESTMENT DISCIPLINE
  • Style-consistent diversification through ownership of small-cap value companies ($3 billion or less at the time of investment).
  • A forward-looking investment approach that focuses on well-positioned businesses selling at compelling valuations.
  • The expertise and in-depth industry knowledge of a portfolio management team with over 110 years combined investment experience.

The stocks of the individual companies in which the Portfolio will invest are more volatile than the shares of large, well-established companies.

Performance (As of 12/31/2009)
Performance Chart
Performance Graph for Class A Shares
 YTD1-YEAR3-YEAR5-YEAR10-YEARSINCE INCEPTION
  PORTFOLIO30.8030.80-4.310.99N/A5.60
  RUSSELL 2500 INDEX34.3934.39-4.861.584.914.42
  LIPPER (VIP) SMALL-CAP VALUE FUNDS AVERAGE30.5930.59-6.041.097.886.86
PAST PERFORMANCE DOES NOT GUARANTEE FUTURE RESULTS. THE INVESTMENT RETURN AND PRINCIPAL VALUE OF AN INVESTMENT WILL FLUCTUATE SO THAT AN INVESTOR'S UNITS, WHEN REDEEMED, MAY BE WORTH MORE OR LESS THAN THEIR ORIGINAL COST. CURRENT PERFORMANCE MAY BE LOWER OR HIGHER THAN THE PAST PERFORMANCE DATA QUOTED. PERFORMANCE INFORMATION AS OF THE MOST RECENT MONTH-END IS AVAILABLE AT WWW.PRUDENTIAL.COM.

The rates of return reflect the reinvestment of all dividends and capital gains, and the deduction of investment management fees and expenses. They do not reflect charges specific to your contract such as cost of insurance, mortality and expense risk charges, riders and sales charges. If they did, the performance quoted would be significantly lower. For the specific charges and expenses associated with your product, please refer to the prospectus. Returns of less than one year are not annualized. For variable life insurance products, refer to the hypothetical illustrations in the prospectus, which show the effect on performance of various assumptions regarding the cost of insurance protection. You may also obtain a personalized illustration of historical performance, which reflects the cost of your policy's insurance protection.
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Fund Facts & Holdings (As of 12/31/2009 unless noted otherwise)
Portfolio Data2
Inception Date : 9/22/2000
Number of Holdings : 322
Net Assets : $208.1 Million
Largest Stock Holdings (% of Assets-Holdings are subject to change)1
Ishares TR Russell 2000 Value Index1.4%
Signature Bank1.2   
Meadowbrook Insurance Group Inc.1.1   
Kaiser Aluminum Corp.0.9   
El Paso Electric Co0.9   
Regal-Beloit Corp.0.9   
Biomed Realty Trust Inc0.9   
IBERIABANK Corp.0.8   
Cooper Tire & Rubber Co.0.8   
Jones Lang LaSalle Inc.0.8   
 
Sector Breakdown (% of Assets)1
Financials30.7%
Industrials18.0   
Consumer Discretionary11.7   
Information Technology11.7   
Materials6.3   
Energy6.1   
Healthcare4.5   
Utilities4.1   
Consumer Staples2.6   
Other2.2   
Telecommunication Services0.3   
Cash & Equivalents1.8   
 
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PORTFOLIO MANAGEMENT

Eileen Rominger, Managing Director, joined Goldman Sachs as senior portfolio manager and Chief Investment Officer of the Value Equity team in 1999. From 1981 to 1999, she worked at Oppenheimer Capital, most recently as portfolio manager.

Chip Otness, Vice President, joined Goldman Sachs as a senior portfolio manager in 2000. From 1998 to 2000, he headed Dolphin Asset Management. From 1970 to 1998, Mr. Otness worked at J.P. Morgan, most recently as a managing director and senior portfolio manager responsible for small-cap institutional equity investments.

Kelly Flynn, Vice President, joined Goldman Sachs as a portfolio manager in April 2002. Prior to joining Goldman Sachs, Mr. Flynn spent 3 years at Lazard Asset Management where he was a portfolio manager for the Small/Mid Cap Value products.

Michael Kagan, a Director of ClearBridge Advisors, manages the portion of the SP Small-Cap Value assigned to Salomon. Mr. Kagan has over 15 years of asset management experience, including experience as an analyst covering the consumer products, aerospace and chemicals.

FIRM OVERVIEW

  • Goldman Sachs Asset Management, L.P. ("GSAM LP"), a business unit of the Investment Management Division of Goldman, Sachs & Co., ("GS&Co.")is responsible for management and/or distribution of $664.2 billion in assets (as of 3/31/09).

  • ClearBridge Advisors, LLC manages over $52.6 million in assets for individual and institutional investors in 75 countries across the globe as of 9/30/09.


Investors should consider the contract and the underlying portfolios' investment objectives, risks, and charges and expenses carefully before investing. The contract's prospectus and the underlying portfolios' prospectus contain this and other important information. Read them carefully before investing or sending money.

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FOR USE WITH THE PUBLIC ONLY WHEN PRECEDED OR ACCOMPANIED BY A CURRENT VARIABLE PRODUCT PROSPECTUS, PRODUCT MATERIAL (product brochure or illustration) AND THE CURRENT MONTHLY PERFORMANCE REVIEW FOR THE SPECIFIC PRODUCT.
1Source: Prudential Investment Management. Holdings are unaudited and subject to change.
Unless noted otherwise, Lipper Average and Index returns reflect performance beginning the closest month-end date to the Portfolio's inception.
The Portfolio's investment manager, Prudential Investments LLC, is absorbing a portion of the expenses of the Portfolio. That expense absorption may be discontinued at any time. Absent such expense absorption, the performance quoted would be lower.
The Russell 2500TM Index measures the performance of the 2,500 smallest companies in the Russell 3000® Index, which represents approximately 17% of the total market capitalization of the Russell 3000® Index.
The Lipper (VIP) Small-Cap Value Funds Average is calculated by Lipper Analytical Services, Inc., and reflects Funds that, by portfolio practice, invest at least 75% of their equity assets in companies with market capitalizations (on a three-year weighted basis) less than 250% of the dollar-weighted median of the smallest 500 of the middle 1,000 securities of S&P SuperComposite 1500 Index. Small-cap value funds typically have a below-average price-to-earnings ratio, price-to-book ratio, and three-year sales-per-share growth value, compared to the S&P SmallCap 600 Index. These returns are net of investment fees and fund expenses, but not product charges. Investors cannot invest directly in a market index or average.
Although Lipper classifies the Portfolio in the Mid-Cap Value Funds Average, the returns for the Small-Cap Value Funds Average are shown because the management of the portfolios in the Small-Cap Value Funds Average is more consistent with the management of the Portfolio.
Variable life insurance and variable annuities are issued by The Prudential Insurance Company of America, Newark, NJ, Pruco Life Insurance Company, Pruco Life Insurance Company of New Jersey, both located in Newark, NJ, or Prudential Annuities Life Assurance Corporation, Shelton, CT. Variable life insurance is distributed by Pruco Securities LLC, Newark, NJ. Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are members SIPC. All are Prudential Financial companies. Each company is solely responsible for their own respective financial conditions and contractual obligations.
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IFS-A118406
Ed. 6/2008