American Century VP Income & Growth Fund
As of 12/31/2009
INVESTMENT OBJECTIVEStylebox
Seeks capital growth by investing in common stocks. Income is a secondary objective. There can be no assurance that the investment objective will be achieved.

INVESTMENT DISCIPLINE
The fund is designed for long-term equity investors seeking a dividend yield and total return potential above the S&P 500 Index with a level of risk that approximates the S&P 500 Index. The management team combines a disciplined, quantitative investment process with active management in an attempt to outperform the index without taking on excessive (above market) risk. The Fund may actively and frequently trade its portfolio securities. High portfolio turnover results in higher transaction costs and can affect the Fund's performance. The Fund is not diversified. Investment in a non-diversified portfolio involves greater risks than a diversified investment, because a loss resulting from a particular security will have a greater impact on the portfolio's overall return. The Fund may not be appropriate for all investors.
Performance (As of 12/31/2009)
Performance Chart
Performance Graph for Class A Shares
 YTD1-YEAR3-YEAR5-YEAR10-YEARSINCE INCEPTION
  PORTFOLIO18.1018.10-8.26-1.11-0.903.24
  S&P 500 INDEX26.4726.47-5.620.42-0.953.42
  LIPPER (VIP) LARGE-CAP VALUE FUNDS AVERAGE23.2023.20-8.12-0.441.99N/A
PAST PERFORMANCE DOES NOT GUARANTEE FUTURE RESULTS. THE INVESTMENT RETURN AND PRINCIPAL VALUE OF AN INVESTMENT WILL FLUCTUATE SO THAT AN INVESTOR'S UNITS, WHEN REDEEMED, MAY BE WORTH MORE OR LESS THAN THEIR ORIGINAL COST. CURRENT PERFORMANCE MAY BE LOWER OR HIGHER THAN THE PAST PERFORMANCE DATA QUOTED. PERFORMANCE INFORMATION AS OF THE MOST RECENT MONTH-END IS AVAILABLE AT WWW.PRUDENTIAL.COM.

The rates of return reflect the reinvestment of all dividends and capital gains, and the deduction of investment management fees and expenses. They do not reflect charges specific to your contract such as cost of insurance, mortality and expense risk charges, riders and sales charges. If they did, the performance quoted would be significantly lower. For the specific charges and expenses associated with your product, please refer to the prospectus. Returns of less than one year are not annualized. For variable life insurance products, refer to the hypothetical illustrations in the prospectus, which show the effect on performance of various assumptions regarding the cost of insurance protection. You may also obtain a personalized illustration of historical performance, which reflects the cost of your policy's insurance protection.
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Fund Facts & Holdings (As of 12/31/2009 unless noted otherwise)
Portfolio Data2
Inception Date : 10/30/1997
Number of Holdings : 233
Net Assets : $261.3 Million
Largest Stock Holdings (% of Assets)2
Exxon Mobil3.9%
Johnson & Johnson2.8   
IBM2.8   
ChevronTexaco2.6   
Microsoft2.3   
Pfizer2.2   
AT&T2.2   
JP Morgan Chase1.9   
Verizon Communications1.9   
Procter & Gamble1.8   
 
Sector Breakdown (% of Assets)2
Information Technology20.7%
Health Care13.3   
Financials13.3   
Energy12.2   
Industrials11.9   
Consumer Discretionary9.8   
Consumer Staples7.7   
Telecommunication Services4.5   
Utilities4.4   
Materials2.3   
 
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PORTFOLIO MANAGEMENT

Kurt Borgwardt is vice president, director of Quantitative Equity Research and portfolio manager for American Century Investments. Mr. Borgwardt is a member of the investment team managing the American Century Income & Growth, VP Income & Growth and Utilities funds, as well as the company's small-cap quantitative funds. He also oversees quantitative research for American Century's equity funds. Prior to joining American Century in 1990, Borgwardt worked as an independent consultant for Amerigas in Sacramento, California. He is a Chartered Financial Analyst.

John Schniedwind is a senior vice president and portfolio manager for American Century Investments. Mr. Schniedwind joined American Century in 1982. He directs the quantitative research and portfolio management team which manages American Century's Income & Growth, Equity Growth, Global Gold, Global Natural Resources, and Utilities funds. Prior to joining American Century, Mr. Schniedwind served as a senior financial analyst at Natomas Company. He also worked as a management consultant with Arthur Anderson & Company and Planmetrics, Inc.

FIRM OVERVIEW

  • Founded in 1958.
  • American Century Investments is a full-service investment management firm with more than 40 years of experience and nearly two million institutional and retail investors.
  • Had $85.9 billion in assets under management as of 12/31/09.


Investors should consider the contract and the underlying portfolios' investment objectives, risks, and charges and expenses carefully before investing. The contract's prospectus and the underlying portfolios' prospectus contain this and other important information. Read them carefully before investing or sending money.

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FOR USE WITH THE PUBLIC ONLY WHEN PRECEDED OR ACCOMPANIED BY A CURRENT VARIABLE PRODUCT PROSPECTUS, PRODUCT MATERIAL (product brochure or illustration) AND THE CURRENT MONTHLY PERFORMANCE REVIEW FOR THE SPECIFIC PRODUCT.

2Source: American Century Investment Management. Holdings are unaudited and subject to change. All data came to Prudential Financial directly from American Century Investment Management. Prudential Financial does not guarantee the accuracy or completeness thereof. Negative holding percentages reflect outstanding trades at period end.

The S&P 500 Index is an unmanaged, market value-weighted index of 500 stocks generally representative of the broad stock market.
The Lipper (VIP) Multi-Cap Value Funds Average is calculated by Lipper Analytical Services, Inc. and reflects Funds that, by portfolio practice, invest in a variety of market capitalization ranges without concentrating 75% of their equity assets in any one market capitalization range over an extended period of time. Multi-cap funds typically have between 25% and 75% of their assets invested in companies with market capitalizations (on a three-year weighted basis) above 300% of the dollar-weighted median market capitalization of the middle 1,000 securities of the S&P SuperComposite 1500 Index. Multi-cap value funds typically have a below-average price-to-earnings ratio, price-to-book ratio, and three-year sales-per-share growth value, compared to the S&P SuperComposite 1500 Index. These returns are net of investment fees and fund expenses but not product charges. Investors cannot invest directly in a market index or average.
Unless noted otherwise, Lipper Average and Index returns reflect performance beginning the closest month-end date to the Portfolio's inception.
Variable life insurance and variable annuities are issued by The Prudential Insurance Company of America, Newark, NJ, Pruco Life Insurance Company, Pruco Life Insurance Company of New Jersey, both located in Newark, NJ, or Prudential Annuities Life Assurance Corporation, Shelton, CT. Variable life insurance is distributed by Pruco Securities LLC, Newark, NJ. Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. Both are members SIPC. All are Prudential Financial companies. Each company is solely responsible for their own respective financial conditions and contractual obligations.
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0165355-00001-00
Ed. 11/2009